Understanding the Animal Spirit at Play in the Market

Scott Pulsifer, CFA, CFP®, Financial Life Planner and Managing Partner of Junto Wealth, discusses John Maynard Keynes’ concept of animal spirits in the context of how people make decisions about money and investments. Understanding market sentiment in terms of the impact of these animal spirits on the market can provide insights on how investments will fare. This can help you craft a portfolio that addresses what you believe market sentiment will be, as well as quell your own spirits and give you confidence in your investments.